Segment Sage #110: The Segment Everyone Misses (Until It's Too Late)

 The Segment Everyone Misses (Until It’s Too Late)

Dan Prudhomme | May 4, 2025

 Read on dcprudhomme.me
 Read time: 3 minutes
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Ever tried to fix your funnel, optimize your ads, or rework your message…

…but still felt stuck?

Before you blame the tactics, check the source.

Because growth doesn’t start with a tool.
It starts with you.

Welcome to Segment Sage: Signals Into Sales — your weekly drop of actionable segmentation and growth strategies built for service pros and strategists who want sync, not noise.

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This Week’s: The Segment Everyone Misses (Until It's Too Late)

We’re all tempted to tweak the system first.
But if you are unclear, disconnected, or distracted… the rest will be too.

Self-Sync isn’t optional—it’s the foundation.

When I see businesses stall, it’s often not the funnel, the content, or even the offer.

It’s the operator out of alignment.

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This Week's Micro-Syncs:

Here’s where the sync usually slips:

Self - Know thyself. Win better.

Audience - Ready buyers. Ready you.

Message - The louder you get, the less they listen.

Funnel - You won the click. Then what?

Growth - Your growth slips when your sync does.

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 Cheat Sheet PDFs:

• Aligning Your Message for Maximum Impact

• Timing Your Follow-Ups for Optimal Engagement

Access these and previous issues at the bottom of this email.

Stay tuned for more Segment Sage insights next week.

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Real-World Sync: A Burned-Out Consultant Regained Momentum

One consultant I worked with had the tools:
→ Landing page? 
→ Strong testimonials? 
→ Good content cadence? 

But results? Flat.

After a few questions, it was clear: she hadn’t reconnected with her why in months.

We paused marketing for 2 weeks.
She rebuilt her positioning from the inside out—then relaunched.

Result?

 Lead quality improved
 Close rate jumped 31%
 She finally felt confident again on calls

The system didn’t change.
She did.

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SageStamped: Recap & Plan

 1 Insight:
→ Growth starts inside. Funnels reflect founders.

 1 Action:
→ Write a 10-word version of your value. No jargon, no filler. Just you.

 1 Resource:
→ Smart Segmentation Matrix: A simple reflection guide to align mindset and message
Smart Segmentation Matrix

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LinkedIn Sales Navigator Action:

Filter your Saved Leads for:
→ “Viewed your profile” in the last 30 days
→ AND "Changed job in last 90 days”

Then ask yourself:

Am I clear on why I want to work with them?
→ If not, you’re chasing without sync.
→ If yes, send a message that reflects your clarity and their current moment.

Example DM:
"Hey [Name], I saw you stepped into a new role—congrats! I’d love to reconnect when the time’s right. Quick question: is [insert relevant outcome] a priority for your team right now?"

The more you’re in sync, the faster they trust you.
And trust is what starts real conversations.

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 Segment Sage Resources: 

Audience Positioning Worksheet! Download Now

Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now

Become The Creator You'd Target Action Plan! Download Now

AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now

Smart Segmentation Matrix! Download Now

Leadership Niche Segmentation Playbook! Download Now

Ready Buyer Targeting Framework! Download Now

Segment Alignment Worksheet! Download Now

Read past issues of Segment Sage.