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Happy New Year!
The biggest growth unlock isn’t a new tactic. It’s a tighter segment.
One that actually converts.
When you match what you offer with what they actually need, deals close faster, follow-up gets lighter, and drift clears.
Right-fit segments create right-fit sales. Everything else is wasted motion.
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This Week: A Segment That Closes More Deals
You’re booking calls. You’re getting traffic. But conversion still feels like a mystery.
The issue is that your offer may be strong, but your segment isn’t synced.
Too many service pros pitch the same way to very different buyers.
Here’s what happens when that segment is off:
- The “not now” buyer gets pitched too soon
- The high-fit lead gets treated like every other browser
- Time goes to warm bodies, not warm buyers
This week’s Segment Sage shows you how to refine the one thing that changes everything: your segment.
Because if your segment is clear,
- your message gets sharper
- your follow-up gets shorter
- your deals get done
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This Week's Micro-Syncs:
Segment = Focus. Focus = Conversions.
One problem, one person, one promise
→ Don’t sell everything to everyone. Own the overlap.
Filter by pain, not just profile
→ Two leads might look alike. Only one is ready. Segment by urgency, not just industry.
The right segment shortens the sale
→ Right-fit buyers don’t need convincing. They just need clarity.
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Cheat Sheet PDFs:
Access these and previous issues at the bottom of this email.
Stay tuned for more Segment Sage insights next week.
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