Segment Sage #126: The Segment You Think You’re Reaching (But Aren’t) 🧭

The Segment You Think You’re Reaching (But Aren’t)

Stop Blaming the Market. The Static Is Yours.

Dan Prudhomme | August 24, 2025

 Read on dcprudhomme.me
 Read time: 3 minutes
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Everyone says they want clarity. But clarity isn’t declared, it’s demonstrated.

When your words say “focus” but your actions scatter, your audience doesn’t hear direction. They hear static.

The gap isn’t in your intent. It’s in your execution.

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This Week’s: The Segment You Think You're Reaching (But Aren't)

You can write sharper copy. You can tweak your funnel. You can swap in better tools.

However, if your actions contradict your message, you won’t reach the intended audience. You say you want fewer, better clients—then chase every lead.

• You say you want clarity - then launch three campaigns at once.
• You say you want alignment - then shift direction weekly.
• That segment you think you’re speaking to? They’ve already tuned out.

The signal is simple: clarity isn’t words. Its actions are repeated until they align.

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This Week's Micro-Syncs: 

 Where Pros Miss the Right Segment:

• Talking to “everyone in town” but resonating with no one

• Generating leads - but from people who will never buy (renters, wrong zip, wrong budget)

• Confusing visibility with clarity: being seen but not by the right audience

When you align your actions with the segment that actually converts, growth stops stalling and starts compounding.

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 Cheat Sheet PDFs:

• Aligning Your Message for Maximum Impact

• Timing Your Follow-Ups for Optimal Engagement

Access these and previous issues at the bottom of this email.

Stay tuned for more Segment Sage insights next week.

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Real-World Sync:

A home services company told me they had a “lead quality problem.”

On paper, it looked like they were targeting the right segment - homeowners in their area.
But when we mapped the last 50 inquiries, the truth showed up fast:

• 70% were renters (who never converted)

• 20% were outside their service zone

• Only 10% matched their real buying segment

They thought they were reaching the right people. In reality, their actions were attracting the wrong ones.

We realigned their messaging and ad filters to only focus on verified homeowners in their zip codes.
In 60 days, close rates tripled - without spending a dollar more on ads.

The right segment wasn’t missing. They just weren’t speaking to it.

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SageStamped: Recap & Plan

 1 Insight:
-> Growth stalls when you think you’re reaching the right segment - but your actions point elsewhere.

 1 Action:
->  Audit your last 10 prospects. Were they part of the segment that actually buys or the one you wish would?

 1 Resource:
-> Smart Segmentation Matrix: Uncover hidden buyer groups and sync your message to the ones that convert.

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LinkedIn Sales Navigator Action:

Filter your Saved Leads by:
-> “Asked for recommendations” in the last 30 days
-> AND “Changed companies or roles” in the last 90 days

Now ask yourself:
Am I bringing clarity or adding fog?

-> If your outreach doesn’t tie to their real signal, it creates fog.
-> If it matches their moment, it builds trust.

Try this DM:
“Hey [Name], congrats on the new role! I noticed you’ve been asking around about [service type]. Curious - are you focused on solving that right now, or planning for later?”

When Service Pros cut the fog and align their actions with real buyer signals, doors open faster - and deals move smoother.

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 Segment Sage Resources: 

Audience Positioning Worksheet! Download Now

Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now

Become The Creator You'd Target Action Plan! Download Now

AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now

Smart Segmentation Matrix! Download Now

Leadership Niche Segmentation Playbook! Download Now

Ready Buyer Targeting Framework! Download Now

Segment Alignment Worksheet! Download Now

Read past issues of Segment Sage.