Segment Sage #125 The Segment You Never Spot 🧭

The Segment You Never Spot

They’re in your audience, but outside your focus.

Dan Prudhomme | August 17, 2025

 Read on dcprudhomme.me
 Read time: 3 minutes
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This Segment Isn’t Silent. You’re Just Not Listening

You’ve fixed the funnel and tweaked the copy. Optimized the ads.

But leads still feel cold or worse, silent.

Before you blame the tactics, check the targeting.
The signals are there. You’re just tuned to the wrong channel.

Because visibility means nothing if the right segment isn’t seeing (or hearing) you.

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This Week’s: The Segment You Never Spot

Rewrite the copy. Adjust the cadence. Swap the tools.

But often, the real problem isn’t the offer, It’s who it’s aimed at.

A segment hiding in plain sight can quietly stall growth.
Not because they’re not ready but because you’re not speaking their language.

When businesses stall, it’s rarely just the funnel, content, or price.
It’s a misalignment between the operator and the overlooked audience.

The signal is simple: clarity starts by seeing who’s actually showing up—and why.

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This Week's Micro-Syncs:

Here’s where the sync usually slips:

• Speaking to everyone, resonating with no one

• Optimizing for the wrong audience

• Missing the quiet signals from buyers who are ready

See the right segment, read the right signals, and the next move becomes obvious.

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 Cheat Sheet PDFs:

• Aligning Your Message for Maximum Impact

• Timing Your Follow-Ups for Optimal Engagement

Access these and previous issues at the bottom of this email.

Stay tuned for more Segment Sage insights next week.

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Real-World Sync:

A B2B SaaS client came to me with 150 “active” opportunities.

After mapping them, we saw 80% were in segments that had never closed a deal with them.

We cut the noise, refocused on the 20% proven to buy, and within 90 days their close rate tripled without adding a single new lead.

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SageStamped: Recap & Plan

 1 Insight:
→ Most stalls aren’t from weak offers—they’re from talking to the wrong segment.

 1 Action:
→ Audit your last 10 leads and identify which segment actually converted.

 1 Resource:
→ Smart Segmentation Matrix: Uncover hidden buyer groups and sync your message to behavior.

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LinkedIn Sales Navigator Action:

Filter your Saved Leads by:
→ “Viewed your profile” in the last 30 days
→ AND “Changed jobs in the last 90 days”

Now ask yourself:
Do I know why I want to work with them - right now?

→ If not, you’re chasing without clarity.
→ If yes, tailor your message to reflect both your intent and their moment.

Try this DM:
"Hey [Name], congrats on the new role! I’d love to reconnect when the timing’s right. Out of curiosity - is [insert key result] something you’re focused on right now?"

When your outreach syncs to real signals, trust builds faster.
And trust? That’s what opens doors.

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 Segment Sage Resources: 

Audience Positioning Worksheet! Download Now

Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now

Become The Creator You'd Target Action Plan! Download Now

AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now

Smart Segmentation Matrix! Download Now

Leadership Niche Segmentation Playbook! Download Now

Ready Buyer Targeting Framework! Download Now

Segment Alignment Worksheet! Download Now

Read past issues of Segment Sage.