Segment Sage #121: A Segment Hiding in Plain Sight 🧭

A Segment Hiding in Plain Sight

You're visibile. But not to them.

Dan Prudhomme | July 20, 2025

 Read on dcprudhomme.me
 Read time: 3 minutes
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You’re visible. But not to them.

You’ve fixed the funnel. Tweaked the copy. Optimized the ads.

But leads still feel cold  or worse, silent.

Before you blame the tactics, check the targeting.

Because visibility means nothing if the right segment doesn’t see you.

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This Week’s: A Segment Hiding in Plain Sight

We’re all tempted to tweak the system first.
Rework the copy. Adjust the cadence. Switch the tools.

But sometimes, the real problem isn’t the offer. It’s who it’s aimed at.

A segment hiding in plain sight can quietly stall growth.
Not because they aren’t ready but because you’re not speaking to them clearly.

When I see businesses stall, it’s rarely just the funnel, content, or price.
It’s misalignment between the operator and the overlooked audience.

Clarity starts with seeing who’s actually showing up.

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This Week's Micro-Syncs:

Here’s where the sync usually slips:

Self – If you’re scattered, your strategy will be too.
Audience – Right buyer, wrong lens = wasted effort.
Message – Louder doesn’t land better. Relevance does.
Path – You got the click. But where are they going next?
Growth – Misaligned actions = stalled traction.

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 Cheat Sheet PDFs:

• Aligning Your Message for Maximum Impact

• Timing Your Follow-Ups for Optimal Engagement

Access these and previous issues at the bottom of this email.

Stay tuned for more Segment Sage insights next week.

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Real-World Sync: A Coach Was Posting Daily and Still Getting Ignored

One leadership coach had all the basics:
→ Content going out consistently? Yes!
→ Clear offer on her site? Yes!
→ Nurture sequence set up? Yes!

But her calendar was empty.

After a quick audit, it wasn’t the message. It was the audience.

She was speaking to high-level execs...But her content tone, pain points, and callouts were built for new entrepreneurs.

We realigned her segments.
→ Clarified who she was really here to serve
→ Adjusted her tone from “starter” to “strategic”
→ Shifted platforms to where her real audience actually engaged

Result?
→ Doubled her consult bookings in 30 days
→ Attracted more aligned, high-ticket leads
→ Finally felt seen by the right people

She didn’t burn it all down.
She just synced to the segment hiding in plain sight.

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SageStamped: Recap & Plan

 1 Insight:
→ The wrong segment won’t convert no matter how loud you shout.

 1 Action:
→ List 3 real behaviors your best buyers are showing right now.
(Not who you hope to reach — who’s already paying attention.)

 1 Resource:
→ Smart Segmentation Matrix: Uncover hidden buyer groups and sync your message to behavior.

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LinkedIn Sales Navigator Action:

Filter your Saved Leads by:
→ “Viewed your profile” in the last 30 days
→ AND “Changed jobs in the last 90 days”

Now ask yourself:
Do I know why I want to work with them - right now?

→ If not, you’re chasing without clarity.
→ If yes, tailor your message to reflect both your intent and their moment.

Try this DM:
"Hey [Name], congrats on the new role! I’d love to reconnect when the timing’s right. Out of curiosity - is [insert key result] something you’re focused on right now?"

When your outreach syncs to real signals, trust builds faster.
And trust? That’s what opens doors.

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 Segment Sage Resources: 

Audience Positioning Worksheet! Download Now

Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now

Become The Creator You'd Target Action Plan! Download Now

AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now

Smart Segmentation Matrix! Download Now

Leadership Niche Segmentation Playbook! Download Now

Ready Buyer Targeting Framework! Download Now

Segment Alignment Worksheet! Download Now

Read past issues of Segment Sage.