Segment Sage #117: A Segment Where Behavior Wins

 A Segment Where Behavior Wins

Track behavior. Trigger follow-up. Convert the quiet ones.

Dan Prudhomme | June 22, 2025

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The strongest signals aren’t what buyers say.

It’s what they do. Use behavior to trigger the real buyer and turn traction into sales.

Segment by segment. Signal by signal.

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This Week: A Segment Where Behavior Wins

You’re generating traffic. You’re staying consistent. You’re checking the boxes.

Conversions are stuck. Funnels stall. Leads ghost. Growth flatlines.

The issue isn’t volume or effort . It’s missed behavior.

Most teams chase interest.
Winners respond to action — clicks, revisits, time on page, engagement.

Because when even one behavioral trigger goes unnoticed, sync slips.
→ Offers land too early
→ Follow-up comes too late
→ Funnels break quietly

This week’s Segment Sage breaks down how to watch what buyers do, not just what they say  across all 5 segments: Self, Audience, Message, Funnel, and Growth.

When you track behavior, you trigger the real buyer.
And that’s where results compound.

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This Week's Micro-Syncs:

Small cues. Big clues.

• Clicks are interest. Time is intent.
  Track both. Don’t chase noise.

• Same content + repeat visits = buy signal.
  Not everyone clicks “Book Now.” Some circle first.

• Trigger + Tight Window = Lift
  Behavior loses heat fast. Follow-up within 24 hours of the signal.

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 Cheat Sheet PDFs:

• Aligning Your Message for Maximum Impact

• Timing Your Follow-Ups for Optimal Engagement

Access these and previous issues at the bottom of this email.

Stay tuned for more Segment Sage insights next week.

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Field Test: Behavior Told The Truth

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SageStamped: Recap & Plan

1 Insight: Your funnel isn’t quiet. It’s whispering.

• Behavior is the language of the serious buyer. Tune in.

1 Action: Pick one page, one click, or one view to track.

• Use it to trigger a fast, relevant message.

1 Resource: Ready Buyer Targeting Framework - Spot urgency. Trigger action.

• Use it to segment your list by behavior and buying signals — so you follow up with the right people at the right moment.

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Sales Navigator Micro-Sync: Watch What Buyers Do

Behavioral cues don’t just live on your site.
They show up in Sales Navigator too.

This week’s sync move:

Sort your saved leads by: “Engaged with LinkedIn posts in the last 30 days.”
→ These are active, not passive, prospects. They’re thinking. They’re talking. They’re likely buying.

Now layer it with:
“Changed jobs in the last 90 days”
→ New role = new priorities, new pain points, and new solutions.

Your message might say:

“Saw your post on [X] — I help others in your space with [Y]. Want a quick walk-through?”

Why it works:
You’re not guessing. You’re syncing your timing to their behavior.
Their clicks and comments are buying breadcrumbs. Use them.

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  Segment Sage Resources:

• Sync your foundation. Scale your impact.
• Audience Positioning Worksheet! Download Now
• Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now
• Become The Creator You'd Target Action Plan! Download Now
• AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now
• Smart Segmentation Matrix! Download Now
• Leadership Niche Segmentation Playbook! Download Now
• Ready Buyer Targeting Framework! Download Now
• Segment Alignment Worksheet! Download Now
• Read past issues of Segment Sage.