Segment Sage #112: The Overlooked Segment That Changes Everything

 The Overlooked Segment That Changes Everything- Sync first, Scale Faster. 

Dan Prudhomme | May 18, 2025

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Ever tried to fix your funnel, optimize your ads, or tweak your message... but still felt stuck?

Before you blame the tactics, check the source.

Most funnels fail before the first pitch – because growth starts with you.

Welcome to Segment Sage: Signals Into Sales – your weekly drop of actionable insights to sync your mindset, message, and growth. For service pros and strategists who know real success starts with internal alignment, not just better tools.

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This Week: The overlooked segment that changes everything.

It’s tempting to tweak the funnel or optimize the ads first.

But if you’re scattered, unclear, or disconnected, every piece of your system feels it.

Self-Sync isn’t a luxury. It's the foundation.

When businesses stall, it’s rarely the funnel, the content, or even the offer. It’s the operator who’s out of sync.

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This Week's Micro-Syncs:

Here’s where the segments of sync usually spin out:

Self - You First. Then the Mission.

Audience - You Set the Tone. They Set the Pace.

Message - Be the Go-To. Not The Just-Because.

Funnel - When leads stall, follow-up is the real gap.

Growth - Stack your wins. Grow your impact.

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 Cheat Sheet PDFs:

• Aligning Your Message for Maximum Impact

• Timing Your Follow-Ups for Optimal Engagement

Access these and previous issues at the bottom of this email.

Stay tuned for more Segment Sage insights next week.

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Real-World Shift: When You Sync, Everything Clicks.

A consultant I worked with had the right tools:
Clear niche
Compelling offer
Automated follow-up

But results? Stuck.

After a few conversations, it was clear. Her message was sharp, but her mindset was scattered.

We took a step back, got her clear on her purpose, and realigned her goals.

The impact?
Closed her highest-ticket client in weeks
Energy on calls went up
Clients started referring without being asked

The strategy didn’t change. She did and that made all the difference.

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SageStamped: Recap & Plan

1 Insight: Internal alignment fuels external impact.

When your goals, message, and actions are in sync, every step you take drives meaningful results.

1 Action: Check your purpose before your pitch.

Before diving into the next sales call or marketing campaign, revisit your “why” for it's the foundation for authentic, high-impact communication.

1 Resource: Reconnect with your core message.

 Every big win starts with internal clarity. Start there.

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LinkedIn Sales Navigator Action:

1. Filter for Like-Minded Prospects: Use Sales Navigator to find prospects whose values align with your mission – those who share your drive, purpose, or industry focus.
2. Personalize with Purpose: Craft connection requests and messages that reflect your “why.” Your clarity attracts others who resonate with your mission.
3. Focus on Depth, Not Just Reach: Don’t just build a network – build relationships. Comment on posts, share meaningful insights, and offer value before making an ask.
4. Track and Reflect: Use the Notes feature to record your intentions for each connection. Regularly check if your outreach aligns with your mission.
5. Stay Aligned: Use LinkedIn’s insights to stay in sync with your long-term goals, not just short-term wins.

Self-sync first. The right connections will follow.

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 Segment Sage Resources:

Sync your foundation. Scale your impact.

Audience Positioning Worksheet! Download Now

Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now

Become The Creator You'd Target Action Plan! Download Now

AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now

Smart Segmentation Matrix! Download Now

Leadership Niche Segmentation Playbook! Download Now

Ready Buyer Targeting Framework! Download Now

Segment Alignment Worksheet! Download Now

Read past issues of Segment Sage.