Segment Sage #102: Audiences Don’t Pay—Segments Do

Audiences Don’t Pay—Segments Do

Dan Prudhomme | March 9, 2025

Read on dcprudhomme.me​

Read time: 3 minutes

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Welcome to Segment Sage: Signals into Sales—my weekly newsletter where I share actionable sales and content strategies from my experience as a sales pro and creator.

 Looking for my Cheat Sheet PDFs? Recent ones are at the bottom of this email, along with previous issues.

 This Issue:

A strong segmentation foundation isn’t optional—it’s what drives revenue.

→ Targeting broad audiences? That won’t pay the bills.
→ Smart segmentation? That’s where the money is.

This issue breaks down segmentation strategies that help you target smarter and convert better.

 Stay tuned for more Segment Sage insights next week!

1 Insight

Broad audiences waste ad spend—segmentation maximizes ROI.

 Example:

Instead of targeting “small business owners,” segment by industry, revenue size, or digital maturity. A marketing agency targeting e-commerce store owners making $500K+ will convert better than one targeting all small businesses.

 Takeaway: The more precise your segmentation, the higher your conversions—and the lower your wasted effort

1 Action

Refine your audience by breaking it into smaller, high-intent segments.

 Example:

 Instead of targeting “homeowners,” focus on homeowners planning renovations in the next 6 months. This segment is more likely to convert.

 Takeaway: Narrower targeting = higher conversions and less wasted effort.

1 Resource

Smart Segmentation Matrix– Stop guessing your audience and start using data-driven segmentation: Download Here

Example:

Instead of targeting “local restaurant owners,” use the matrix to segment by cuisine type, ad spend history, or online ordering adoption for more precise targeting.

Takeaway: Data-driven segmentation eliminates guesswork, helping you focus on the right buyers and increase conversions.

Get SageStamped: Your Recap & Action Plan 

Broad targeting drains your budget and leads to missed opportunities.

Smart segmentation ensures you’re reaching the right buyers, maximizing conversions, and reducing wasted effort. Instead of casting a wide net, focus on data-driven segments that align with buying intent. Precision wins.

Action Plan:

Review your current audience and create 2-3 smaller, high-intent segments. Use behavioral signals, purchase history, or industry specifics to refine your targeting and improve conversions.

Resources 

Audience Positioning Worksheet! Download Now

Fix Your Funnel: 5-Step Guide To Converting Traffic Into Sales! Download Now

Become The Creator You'd Target Action Plan! Download Now

AI Targeting Cheat Sheet: The Best AI Tools for Smarter Segmentation!  Download Now

Smart Segmentation Matrix! Download Now

Leadership Niche Segmentation Playbook! Download Now

Ready Buyer Targeting Framework! Download Now

Read past issues of Segment Sage (formerly Niche Notes).